# About Camina

> Camina combines a careful calorie and macro tracker with a warm, reactive AI coach in iMessage.

what camina is

Camina is an AI calorie and macro coach that lives in iMessage. Adults can send a line of text, a meal photo, or a voice note; Camina estimates the food, stores the meal, keeps exact running totals over the saved log, and replies with coaching when it is useful. It supports losing, maintaining, and gaining weight. There is no app to install and the current offer is free.

The product is deliberately reactive. Camina only replies after a person sends a message. It does not initiate reminders, recaps, streak alerts, check-ins, or win-back messages. People can correct or delete a meal, backdate food, ask about several days of history, save foods they eat often, and optionally record weight through the same conversation.

why it exists

Camina was founded and is built by Noah after accountability from his brother helped him keep logging honestly when another tracking streak did not. The idea is simple: combine the record-keeping discipline of a tracker with the context and warmth of a coach, without pretending that an AI estimate is more certain than the evidence supports.

Camina is a general wellness and food-tracking product, not a person, doctor, dietitian, or medical service. It does not create meal plans, count exercise calories, or track workouts. Its public promise is “Text your food; stay accountable.” Questions from users, journalists, partners, or researchers can go directly to the human behind the product through the contact page.

## Learn more

- [How Camina works](https://heycamina.com/index.md): Product capabilities, limits, and the current offer.
- [Contact Camina](https://heycamina.com/contact/index.md): Support, privacy, press, feedback, and partnerships.